Meet the team

Sarah Chey

Grace yoon

OUR Approach

  • We are the TARGET audience: As Gen Z and Millennial women in beauty, we don't research trends — we live them.

  • Creator POV: Our own content creation and brand partnerships keep us plugged into what actually drives engagement.

  • Product & market expertise: Hands-on experience in product development and consumer research means we can advise on shades, formulations, naming, and messaging that land with U.S. consumers.

  • Creator network: We match brands with the right influencers through deep industry relationships, not just a contact list.

We bring together beauty industry expertise, social media marketing, and creator-driven trend insight — providing

K-beauty brands the 360° perspective they need to establish their presence in the western market.

OUR TEAM